Concern over the holiday shopping season is one that’s looming large on most business owners’ minds. Will it be a good one? Can it be so good that it makes up for a disappointing spring and summer? If you’re concerned about these things, you’re not alone. And there are things you can do to make […]
Social Media
How to Score Big For Your Business This Holiday Season
From Thanksgiving to Christmas there’s a battle that occurs for consumer dollars. The big guy against the little guy, the brick-and-mortar versus the online retailer, everyone is looking for a bigger piece of the pie. It’s time to start thinking about your holiday marketing. Mobile If you want to improve sales, mobile is it. The […]
Get More Customers with Facebook Ads: Pandemic Version
Have you been hesitant to pay Facebook for your content to appear in your audience’s streams? Maybe you still remember the days when you could get good reach through just normal, consistent posting. Those days are long gone. If you want your audience to see you–and you really need that especially now–then you’re going to […]
Addressing the COVID Customer’s Content Needs
Yes, they’ve changed and you should, too. If ever there was a reason to increase and alter your social media and blog posting, it’s COVID. At first, with so much of the workforce at home, there was a lot of traffic online. You may have been happy with the number of reactions and shares you […]
Marketing Tasks Your New Business Needs To Do
You need to let people know your new businesses exists. But before you can do that, you need these things in place.
How (and Why) Vendors Can Promote a Festival You’re Working
These are just a few ideas that we have collected that should help customers find or remember your business later. Not everything works for everyone, so use what works best for you and modify what doesn’t. Merge these ideas with your own experiences for some truly great content. Why would a vendor promote a festival […]
Tracking Social Media on Google Analytics
I’ve just finished making a Google Analytics Dashboard for social media metrics and I’m weirdly excited about it. While I may not officially report on some of this data, as our social media marketing person it gives me some specific information that allows me to make quick inferences. Things I noticed from this screenshot: Social media […]