Concern over the holiday shopping season is one that’s looming large on most business owners’ minds.  Will it be a good one? Can it be so good that it makes up for a disappointing spring and summer? If you’re concerned about these things, you’re not alone. And there are things you can do to make […]

Have you ever noticed that there are influencers on social media who mention an item and no sooner than they do it sells out? The cynical side of me believes there are certain people out there who could talk about how chic dust bunnies are and suddenly there’d be a host of people growing their […]

From Thanksgiving to Christmas there’s a battle that occurs for consumer dollars. The big guy against the little guy, the brick-and-mortar versus the online retailer, everyone is looking for a bigger piece of the pie. It’s time to start thinking about your holiday marketing. Mobile If you want to improve sales, mobile is it. The […]

Economic difficulties aside, this is an exciting time for businesses and marketing. No, really. It can be. We’ve been forced to try innovations we may have only talked about previously. Some of these include allowing our employees to work from home, finding new ways to engage with our audience, creating new offerings and services that […]

If your business is shut down or you’re just looking for new streams of revenue, a popular idea is course creation. This could be a course that showcases your knowledge on a subject, a course that is designed to complement whatever it is you sell, or away to make money that does not involve an […]

The day after Black Friday is Small Business Saturday. There are many ways you can get involved in this event that promotes buying from small businesses. Here are a few ways you can make the most of this time for your business even if you have very little time to prepare. Be open. You can’t […]