Video marketing is a cost-effective, engaging, and interactive form of marketing that can hugely impact your business. Videos engage your audience and encourages them to take action. It is a highly popular way to market products and services. But it’s not just about the video. It’s about the story behind the video.
So, it’s more than just a promotional tool. It’s an opportunity to tell your story, establish trust, and create meaningful connections.
For your videos to be successful, you need to know the fundamentals of video marketing.
Start With a Clear Message
Write down the goal of your video marketing campaign first. A clear message will help you stay on track, avoid being distracted by other ideas, and better communicate your message.
For example, what do you want people to do? Do you want them to visit your website or buy a product?
Once you have that goal, it’s easier to develop the message for your video marketing campaign.
Optimize Your Videos for the Social Media Platform
It is important to know how to optimize your videos for each social media platform.
For example, if you upload your video on YouTube, you should make sure that you have a thumbnail image and a title that will attract viewers.
Likewise, on Facebook, Instagram, and Twitter, you should post videos with short captions or subtitles to catch the attention of viewers & engage those that have their audio turned off.
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Add Subtitles and Pick the Right Audio
Subtitles are important because they are the only way a deaf or hard-of-hearing person can enjoy a video. They also provide context for people who cannot hear well. Others just prefer it.
The audio track is just as important as the video and should not be overlooked. Viewers can tolerate a bad video, but not bad audio. Getting a microphone – even a cheap one as a smart phone attachment – can make a big difference.
If you choose to add background music, sound effects, or other sounds you should take the time to select the right feel for your video. If you try to make your viewers calm, the music should match.
A popular freemium tool is Capcut, which is available both on desktop & mobile. They have tutorials that show you how to use their program to add subtitles, edit videos using their database of stock video & audio.
End with a Call-To-Action
Ending a video with a call-to-action can be an excellent way to increase the likelihood of customers taking action. Providing viewers with a clear understanding of what they should do after watching the video is imperative to your success.
Remind viewers what the ultimate goal of the video was. If your goal is to get your viewers to subscribe to your YouTube channel, for example, then ask them too.
The call-to-action you choose depends on your marketing needs and goals.
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Incorporating these video marketing fundamentals is vital if you want to see results. Videos are highly attractive, making them an easy tool to take advantage of and optimize to reach your target audience and engage them more effectively. So, the next time you go to market a product or service, consider these video marketing fundamentals to improve your results.