These are just a few ideas that we have collected that should help customers find or remember your business later. Not everything works for everyone, so use what works best for you and modify what doesn’t. Merge these ideas with your own experiences for some truly great content.
Why would a vendor promote a festival they’re going to?
- Get your current customers excited to come see you
- Attract new customers to look for you at an event they’ll be at
- Increase your Page’s social media statistics, so your posts show up to more customers
- Make it easy for current & potential customers to find you (both at and after the event)
Ideas for Promoting Upcoming Events You’re Selling At
Before the Event
- Find the official Facebook Event.
- Add the Event to your Page
- As your Page, post in the Event with a link to your website with a polite note, like “Can’t wait to see everyone at [event] again this year! Look for our booth, where we’ll have __. Or, visit us online at.”
- Create a Facebook Post on your Page about each upcoming event you’re attending to entice your followers to come find you.
- I recommend doing this once you’re accepted to an event, and about a week or two before the event.
- If you have an email newsletter, create a section listing the dates and links to the events you’ll be vending at.
During the Event
We get calls throughout the year from festival goers that lost a vendor’s business card but want to get in touch with them – but don’t remember who the vendor was. Try and create multiple opportunities for your customers to connect with you!
- Social post: Your booth number probably doesn’t mean anything to your customers. Share a map, picture of your booth set-up, or landmarks to make it easy for customers to find you.
- Give out business cards or promo items with your contact information.
- Collect emails for your customer database.
- Have a banner/sign in/on your tent with your company name and contact info on it.
- Take pictures of your booth, customers shopping with you, and something interesting at the festival for future use.
- Consider running a social media contest to get customers engaged with you.
After the Event
- Share the pictures you took at the event as a Facebook album. Try to make this post searchable for customers to come back and find you. For example, you might say “We had a great time selling [popular item] at [event] in [city, state]. Thanks to our customers for joining us, we hope you enjoyed it, too!”
- Post a similar note in the offical Facebook Event with a picture of your booth/wares.
- Send a thank you note to the individuals you collected emails from.
The World Famous Blue Crab Festival is held the weekend after Mother’s Day in May. The Little River ShrimpFest is held the second weekend of October. To receive the application for either festival as they become available, subscribe to our vendor emails.