People handle challenges in different ways and this pandemic is no exception. While your business may target a particular demographic, it’s likely this demographic has split since COVID-19. You now have people who while they may fall into the same age group, income bracket, gender, geographical region or other similar characteristics, their reaction to the […]
Business Tips & Resources
Marketing During the Pandemic: 7 Things You Need to Be Doing
Are you still marketing your business in the same way you were prior to the virus? I’m not asking about the content you post or what’s in your ads. What marketing channels are you using? If your business is still open, and you want it to remain so, you may need to change your marketing […]
How to Write an Effective Pandemic Message for Your Business
If you have had time to look in your email inbox recently, it’s likely cluttered with messages from big brands telling you what they’re doing as we’re facing the global pandemic of COVID-19. The point behind these communications is to quell fear and reassure people that it’s safe to patronize these businesses. If you have […]
Addressing the COVID Customer’s Content Needs
Yes, they’ve changed and you should, too. If ever there was a reason to increase and alter your social media and blog posting, it’s COVID. At first, with so much of the workforce at home, there was a lot of traffic online. You may have been happy with the number of reactions and shares you […]
Practical Ways Any Local Business Can Make Online Sales Immediately
Online sales are only growing, so how to physical businesses compete? If there’s anything we learned from the pandemic, it’s adapt or die.
What is Google My Business & Why Should You Use It?
Google My Business is a free and easy-to-use tool to manage your business’ online presence across Google – including Search and Maps.
Marketing Tasks Your New Business Needs To Do
You need to let people know your new businesses exists. But before you can do that, you need these things in place.