With numbers of COVID infections increasing daily in many states, people are wondering when it will end and when we can begin to start feeling confident in an economic recovery. No one knows for sure when recovery will begin. In the meantime, there are a few things we know about how business and customers have […]
4 Ways to Look Your Best on a Video Conference Call
Be honest. Do you love or hate video conferencing? There’s nothing more awkward than dialing in to a conference call only to find out it’s a video conference call and you haven’t showered since the weekend. Even if you have showered, video calls can be awkward and agonizing especially for those of us who’ve spent […]
Get More Customers with Facebook Ads: Pandemic Version
Have you been hesitant to pay Facebook for your content to appear in your audience’s streams? Maybe you still remember the days when you could get good reach through just normal, consistent posting. Those days are long gone. If you want your audience to see you–and you really need that especially now–then you’re going to […]
15 Little Acts of Kindness to Implement During COVID-19
About a week ago the people in my county received a very different type of emergency communication. I’m in a popular hurricane area so those who signed up for emergency text messages are no stranger to them. However, even when we were evacuated due to Hurricane Irma we didn’t receive anything like this. The first […]
3 Common COVID Personalities and How to Market to Them
People handle challenges in different ways and this pandemic is no exception. While your business may target a particular demographic, it’s likely this demographic has split since COVID-19. You now have people who while they may fall into the same age group, income bracket, gender, geographical region or other similar characteristics, their reaction to the […]
Marketing During the Pandemic: 7 Things You Need to Be Doing
Are you still marketing your business in the same way you were prior to the virus? I’m not asking about the content you post or what’s in your ads. What marketing channels are you using? If your business is still open, and you want it to remain so, you may need to change your marketing […]