When it comes to online marketing, Instagram is a force to be reckoned with. Not only does it allow influencers to record and share their lives in seconds, but Instagram Live means that influencers can showcase sponsored products, build strong relationships with their followers and boost their own engagement and visibility with ease.
Instagram Live: In The Thick Of It
The ever-popular Instagram Story takes on new life In Instagram Live, which allows creators to produce a story in real time. Instagram Live streams engage in a more personal way than with Instagram Stories, so you can react in the moment like they’re right there with you.
Other bonuses of using Instagram Live over Stories include:
- Push Notifications that tell followers you’ve gone live
- Increased Visibility by being put number one on the story feed while live
- Automatic Profile Boosts for using Instagram Live that make you more discoverable
- Showcase Your Brand in use, by you, so your fans can see it in action
- Humanize Yourself and your brand simply by being you!
“Since the advent of social distancing, Instagram has seen a spike in use and purchases. It’s the best time to get familiar with Instagram Live Marketing,” says Christopher Lenards, a business blogger at Lia Help and Boomessays.
Marketing Made Easy
Intuitive interfaces, easy to use options and the ability to attach links to products on stream make selling your brand – and yourself! – easy on Instagram Live, but how do you know your content is going to entertain? Here’s The Top 6 Tips To Use Instagram Live Effectively:
#1: Plan, Then Plan Some More!
Going in blind is authentic, but saying the wrong thing on steam could do more damage than good to your brand image. Make sure you know exactly what you want to showcase before you go Live and have an emergency script just out of view of the camera, just in case you get overwhelmed.
#2: Practice (Accounts) Make Perfect
No one is born a star. Get some experience presenting yourself and staying cool in front of the camera with a practice account not associated with your brand. Just let loose and have a little fun, get to know how you react to different comments and develop your camera face before you start up that business venture. No one ever has to know.
#3: Be professional, but Friendly!
When selling yourself and your brand, you want your followers to see you as a person, not a brand ambassador. Approach the camera with a smile and speak to your followers warmly, as you might a coworker or associate at a former job. Laugh and joke with your viewers, be authentic and remember to have fun, so they do too!
#4: Just Be Yourself
Marketing and self advertising is all about authenticity, so don’t go into your first stream full of false bravado or faking an accent. Instead, let yourself shine through. Your followers will appreciate your honesty and a little vulnerability is relatable, bringing your brand a sense of humanity.
#5: Consistency Is Key
When developing a story idea, make sure it is sensible enough to maintain for as long as you intend to continue it. Being online as expected, promoting the products expected and being reliable enough for fans to predict and plan when you will go Live is important for viewer retention and engagement, which boosts your account as a whole.
“Making yourself available on a schedule means more followers can prepare to be available for your next stream. This increases engagement, sales and boosts your channel stats, so it’s a win-win for everyone,” says Jessica Grintner, a marketing writer at Paper Fellows and State of writing.
#6: Save Every Instagram Live Stream
Even with the best planning and organization, not everyone will be able to make every Live event. Make sure these fans feel still included by uploading your completed streams when you go offline. This way, everyone gets to see your content and interact with any featured products, even after you’re done.
Get Personal Instagram Live
There’s few better ways to sell products, interact with your audience and build your image than Instagram Live. Using these tips, you’ll engage and entertain your followers like never before and soon reap the benefits of a stronger influencer to follower relationship.
Just remember to have fun while you do it!
Elizabeth Hines writes for online magazines and blogs such as OXessays.com and others alongside digital marketing and content writing for Custom essay and College paper writing service. In her articles, she writes about latest tech and marketing trends, innovations and strategies.