by Christina R. Metcalf There can be a desperation that you feel on social media. Many businesses are creating content that demands “look at me.” But while some may believe that “shouting” into social media is the way to get attention, it rarely is. Usually, all that accomplishes is someone ignoring you the way a […]

by Christina R. Green If you host regularly scheduled meetings or events (like a weekly review) in your business, you may not even realize how detrimental they are to the productivity of your team. According to the National Statistics Council, about 37 percent of employee time is spent in meetings for the average employee. You […]

In 1832, George Muller arrived in Bristol, England to take charge of a small church called Bathesda Chapel where he served for 64 years until his death in 1896. Early in his work at Bathesda, Muller was struck by the overwhelming number of orphans who roamed the streets with nowhere to go for food and […]

Content marketing provides the kind of quality content your audience is looking for. Marketers in today’s business climate must yield to the interests of their customers to be successful in the same way that party planners who want people on the dance floor must select music the vast majority of people in attendance will find […]

As a writer I work with a whole lot of people who hate to write. Most people who contact me either don’t have the time, desire, or interest to add to their business blog. But what they do have is an appreciation of what a blog can do for their business. Even with all the […]