We’ve recently started using SmarterQueue with great success. In addition scheduling your social media posts as usual, you can also create a Posting Plan based on your categories with any social media platform, and set posts as Evergreen, which will add them back into your queue automatically to be reposted in the future.
I like to post on #TipTuesday on Tuesdays at 1 PM. I will schedule post-once content to our #TipTuesday category and it will automatically schedule/post those tweets every Tuesday at 1 PM. This saves me from having to check when my next open time slot is, streamlining my scheduling process. Even after you add it to your queue, you can reorder content by Category + Platform.
As a small business, you offer services and/or products. You can pre-design social posts to promote one of your services, add them to the queue, and it will automatically post about your services indefinitely based on your Posting Plan.
You can also set posts to be reused, but add an end date, like for holiday promotions.
Variations within a post
Even though you’re reposting the same link, you can preemptively add in both text and photo variations. SmarterQueue will automatically use the next text and photo variation you’ve entered. This is great so even though you’re kind of posting the same thing, your social feed won’t look like it’s regurgitated.